Alex & Ani – Mother’s Day Campaign: #HowWeMom

Commissioned by The Luupe, I captured photography and produced short-form video content for Alex & Ani’s Mother’s Day campaign, #HowWeMom. The visuals highlighted intimate, real-life moments of motherhood, aligning with the brand’s message of empowerment and connection.

Impact: The content I created not only brought out the diverse stories of motherhood but also resonated deeply with our audience, garnering over 43k average views on Alex and Ani's social media channels and increased follower count.

My Role: Photographer, Videographer, Content Creator