USPS - Instagram Reel: Passport Campaign

Commissioned by The Luupe, I cast, filmed, and produced an Instagram Reel aimed at driving engagement and increasing clicks to USPS passport service pages. Targeting young parents planning summer travel, the video focused on capturing natural, playful family moments to deliver an authentic and relatable story.

This project was created specifically for short-form platforms like Instagram and Facebook, aligning with USPS’s evolving content strategy.

My Role: Videographer, Content Creator